Category: Updates

Building your brand

Open for Business Video Series

Good Morning Macarthur recently launched the Open for Business Video Series. This initiative is all about local businesses supporting one another and sharing expertise during these challenging Covid19 times. I am humbled and proud that my business was chosen to lead the series. Below is a video that has tips and strategies to help your…
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Why you need a social media plan that works!

The answers are pretty simple but so important. * to build your brand and grow your business * to promote your goods and services * to build and nurture relationships with existing customers * to reach out to new customers The good news is that your social media plan doesn’t need to be: * time-consuming…
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It’s ALL about content!

Often when working with my clients they tell me they don’t have time to write content. They often feel vulnerable posting, especially if their business is new and they are not familiar with social media. But when you are a small business it is imperative that YOU are the face of your business and use…
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How to build your social media following!

Having a large following on social media allows you to increase visitors to your website, build trust and credibility. This then leads to the opportunity to build more relationships which will hopefully convert to sales. But how do you do this? You have at your fingertips two vital and powerful platforms to use and the…
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Building your personal brand on LinkedIn

A fabulous way to present yourself to the business community is via a personal LinkedIn profile. Your profile should build trust and credibility that will lead to quality connections on LinkedIn, generating confidence and authenticity. Once established, you can begin connecting with like-minded professionals, people you would like to get to know and follow, future…
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Want to reach more clients?

Please watch this video if you would like to build your brand, nurture your existing relationships with clients and reach out to potential new customers.

How to create high-quality video content

No matter what social media platform you’re trying to focus on, video should be an integral part of your strategy. After all, videos get twelve times more shares on average than text and link posts combined. To put it simply, videos can help you build your brand, capture leads and gain customers on social media.…
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Stand Out! Shout out!

I would like to give a BIG shout out to the very talented and inspirational Angela Martinez from Bella Arts, who designed my fabulous logo and business cards. As I’m all about brand building, choosing my logo was so important. Brand loyalty is huge and something every business needs to foster. Business cards are also…
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Exciting new opportunity for the businesswomen of Macarthur!!

Victress Connection is a unique and dynamic group that brings together the businesswomen of Macarthur to collaborate, learn and inspire individual and shared success because together we can achieve so much more. Sue Scobie – Building Your Brand is proud to be a Premier Partner of this newly established Victress Connection group. As a director…
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Sue Scobie launches new business!

Super excited to announce that I have joined the ranks of the self-employed, having recently started my very own small business called Sue Scobie – Building Your Brand !! My vision is to help small businesses either start their social media journey or improve the one they are on. I have lived and worked in…
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