Author: Sue Scobie

Building your brand

Open for Business Video Series

Good Morning Macarthur recently launched the Open for Business Video Series. This initiative is all about local businesses supporting one another and sharing expertise during these challenging Covid19 times. I am humbled and proud that my business was chosen to lead the series. Below is a video that has tips and strategies to help your…
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Why you need a social media plan that works!

The answers are pretty simple but so important. * to build your brand and grow your business * to promote your goods and services * to build and nurture relationships with existing customers * to reach out to new customers The good news is that your social media plan doesn’t need to be: * time-consuming…
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It’s ALL about content!

Often when working with my clients they tell me they don’t have time to write content. They often feel vulnerable posting, especially if their business is new and they are not familiar with social media. But when you are a small business it is imperative that YOU are the face of your business and use…
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How to build your social media following!

Having a large following on social media allows you to increase visitors to your website, build trust and credibility. This then leads to the opportunity to build more relationships which will hopefully convert to sales. But how do you do this? You have at your fingertips two vital and powerful platforms to use and the…
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Building your personal brand on LinkedIn

A fabulous way to present yourself to the business community is via a personal LinkedIn profile. Your profile should build trust and credibility that will lead to quality connections on LinkedIn, generating confidence and authenticity. Once established, you can begin connecting with like-minded professionals, people you would like to get to know and follow, future…
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Should you SELL on social media?

Selling on social media is tricky and there must always be a balance between valuing your audience and being over-the-top salesy. Here are six important points to focus on: Give value whenever you can. Be the expert. Share your knowledge. Offer advice and solutions. Educate your audience. Humanise your company. By implementing the above you…
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Social Media made easy!

It doesn’t matter how small your business or budget, every business should have a social media strategy. Why? * To build your brand * To humanise your company * To build trust * To promote your business, your products and services, your employees and clients  * To be recognised as the expert in your field…
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5 Common Social Media Mistakes

Are you winning with your social media? Are you looking to start or improve your social media strategy? Here is a list of five common mistakes to try and avoid. Not having a plan: No matter how small your business or marketing budget is, you should have a plan. Define your goals and how you’re…
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Want to reach more clients?

Please watch this video if you would like to build your brand, nurture your existing relationships with clients and reach out to potential new customers.

How to create high-quality video content

No matter what social media platform you’re trying to focus on, video should be an integral part of your strategy. After all, videos get twelve times more shares on average than text and link posts combined. To put it simply, videos can help you build your brand, capture leads and gain customers on social media.…
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